Remember why you started

Do you ever have one of those days (or weeks) where you think what the hell am I doing, what’s the point, why is nothing going to plan, why am I bothering?  Trust me we ALL feel like that at some point and it can be hard to get out of that state of mind when we work alone.

I have had sleepless nights, I’ve cried, I’ve ranted at my loved ones and felt so frustrated with it all and forgotten what the point was and why i was working all hours.

What I’ve learnt is to keep coming back to the point and the reason why I started my business. My goals and my aims and why I do what I do.

I wanted freedom, I wanted to be my own boss, to help people, to work with animals, and to do something I’m passionate about.  I didn’t want to work for someone else.

If you struggle with this, take some time now to jot down in just a few sentences:

• Why you started your own business
• What drives you
• Why you wanted to be your own boss
• Why you are passionate about what you do

When you’re feeling rubbish and like you’ve lost your way, come back to these sentences to remind yourself why you’re on this roller-coaster journey.  You could even print them off and put them somewhere that you’ll see them every day.

If you’re an aspiring Petpreneur and would like some support getting started join our free Facebook group!  Or click here for more info >>>

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6 Steps to finding potential customers on Instagram

Make the most of your bio section

Here’s your chance to give an overview of what you offer and what you’re about.  I’ve seen a lot of Instagram accounts that literally just say ‘Dog Walker’ which, ok, says what it is on the tin, but if you’re a customer looking for the perfect dog walker are you going to go for that person or are you going to lean towards the person who has made an effort to put a full description with something to catch their attention?  You can add your website link, phone number, email address and any other info you think they’d need to contact you easily.

Post regularly but don’t stress about it

Social media experts say you should post 1-4 times a day to grow your following.  EEK!  That’s a lot!  I personally don’t think I can cope with 4 posts every single day but I aim for at least 1 a day.  I think if you are forcing yourself to post 3-4 times EVERY day you’ll end up putting out stuff just for the sake of it which is boring and repetitive.  Just don’t leave it weeks without posting anything as potential customers may assume you are no longer in business or not working.

Look for your ideal customers

Something I did when I started my Instagram account was to search for my potential customers by looking for hashtags that they might use.  So for example there’s a country park in my area called Ferry Meadows that is hugely popular with dog owners so I searched #ferrymeadows and looked through the people who had used that hashtag.  If there was a photo of them with their dog I would ‘like’ the picture or comment on it.  I know it sounds a bit stalker-ish but honestly this got me my very FIRST customer, who is still a customer!  Now don’t put anything too spammy, be genuine, comment something like ‘aww cute dog’ rather than ‘hi need a dog walker?!’

You’re simply drawing attention to yourself rather than trying to ‘sell’ yourself to them.

Use your hashtags

Think of relevant hashtags you could use that your potential customer might search for, including the area you cover. E.g. #londondogwalker #dogwalkersinlondon #petshoplondon

You can use up to 30 so make the most of them!

Insta Stories

Everyone loves watching short video clips, so Insta stories are amazing!  Post videos throughout your day and show everyone how much fun your furry customers are having.  You can be really creative with these, there’s loads of options now to make your stories interesting, fun and stand out.  Show YOU, your personality, so potential customers know who they are looking at.  They are more likely to contact someone who they feel a connection with or that they can SEE.  Don’t be another faceless Instagram account.

Don’t be boring

Overall don’t post just for the sake of it, be funny, interesting, informative and creative with your photos!  This is your chance to attract potential customers and show them why they should use your services or buy your products!

If you are an aspiring Petpreneur join our free Facebook Group The Petpreneur Network or click here for more info >>>

Social Media Posting Guide

A 30 day social media posting guide for Pet Business Owners.

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Have you done your research?

Have you done your research?
I didn’t really know what I was doing when I started my business journey, I just knew what my reason for starting was and what my end goal was.
I did however do a lot of research which has definitely helped me to carve out my business and make things clearer in my mind.
If you’re just starting out I would highly recommend you do the following, or if you’ve already started these points are good to go back over:
1. Look at other similar businesses in your local area, what are they offering, what do they charge, if you’re a dog walker/pet sitter which areas do they cover? This will enable you to come up with your pricing structure so that you’re not charging too much or too little.
2. Is there a gap in the market, something missing from all these other businesses that you could offer? You don’t want to just copy or go with what everyone else is doing because you’ll just blend in which is the one thing you do not want to do. Having a unique product or service is going to make you really appealing to customers!
3. Who is your ideal customer? Where would they be so that you can catch their attention, where would they go to look for your product or service? Knowing this is SO essential, if you don’t know who you are advertising to how can you know where or how to advertise?
4. How are the logistics of your business going to work? For example If a potential customer asks you a question about how your service works can you answer straight away? Have a think about how you will transport people’s pets, will you collect them or will the customer bring them to you, will they be expected to drop keys to you or will you pick them up each time, what will you do if someone cancels…
Its really important to be clear on these points so that you’re not just completely winging it and hoping for the best, and it will really help you to get some of the essentials clear in your mind.
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