Make the most of your bio section
Here’s your chance to give an overview of what you offer and what you’re about. I’ve seen a lot of Instagram accounts that literally just say ‘Dog Walker’ which, ok, says what it is on the tin, but if you’re a customer looking for the perfect dog walker are you going to go for that person or are you going to lean towards the person who has made an effort to put a full description with something to catch their attention? You can add your website link, phone number, email address and any other info you think they’d need to contact you easily.
Post regularly but don’t stress about it
Social media experts say you should post 1-4 times a day to grow your following. EEK! That’s a lot! I personally don’t think I can cope with 4 posts every single day but I aim for at least 1 a day. I think if you are forcing yourself to post 3-4 times EVERY day you’ll end up putting out stuff just for the sake of it which is boring and repetitive. Just don’t leave it weeks without posting anything as potential customers may assume you are no longer in business or not working.
Look for your ideal customers
Something I did when I started my Instagram account was to search for my potential customers by looking for hashtags that they might use. So for example there’s a country park in my area called Ferry Meadows that is hugely popular with dog owners so I searched #ferrymeadows and looked through the people who had used that hashtag. If there was a photo of them with their dog I would ‘like’ the picture or comment on it. I know it sounds a bit stalker-ish but honestly this got me my very FIRST customer, who is still a customer! Now don’t put anything too spammy, be genuine, comment something like ‘aww cute dog’ rather than ‘hi need a dog walker?!’
You’re simply drawing attention to yourself rather than trying to ‘sell’ yourself to them.
Use your hashtags
Think of relevant hashtags you could use that your potential customer might search for, including the area you cover. E.g. #londondogwalker #dogwalkersinlondon #petshoplondon
You can use up to 30 so make the most of them!
Everyone loves watching short video clips, so Insta stories are amazing! Post videos throughout your day and show everyone how much fun your furry customers are having. You can be really creative with these, there’s loads of options now to make your stories interesting, fun and stand out. Show YOU, your personality, so potential customers know who they are looking at. They are more likely to contact someone who they feel a connection with or that they can SEE. Don’t be another faceless Instagram account.
Don’t be boring
Overall don’t post just for the sake of it, be funny, interesting, informative and creative with your photos! This is your chance to attract potential customers and show them why they should use your services or buy your products!
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Social Media Posting Guide
A 30 day social media posting guide for Pet Business Owners.