The secret to stress free social media for local businesses

Wanna know the secret to stress free and affective social media for your local business??

STOP OVERCOMPLICATING IT AND OVERTHINKING IT

❌ DO NOT WORRY ABOUT:

Getting hundreds of likes

Getting hundreds of followers

Posting pointless content 10 times a day

Being on every platform

✅ DO think about:

Positive feedback and Reviews

Interacting with customers you already have & potential customers

Telling & showing people what you have to offer

The very name SOCIAL media means interacting, chatting with, mingling, meeting, networking, getting to know…..

Too many of us forget this and think it’s the place for us to sell, pitch and entertain people.

You are not here to entertain, your business pages are to showcase what you can do and to attract paying customers.

I did a survey of my customers who contacted me on Facebook and they said the first thing they looked at and what pushed them to contact me was my positive 5 star reviews, they didn’t even look at how many likes I had.

In fact most people who had contacted me through my fb Page had already been recommended by a friend.

I rarely post more than once a day, sometimes I don’t post at all, and when I do it’s usually just a photo of a pet I’ve seen that day. Personally if I’m following an account that posts 10 times a day, I stop looking and loose interest in that page.

So what’s my secret?

You’re probably bored of hearing me say it now but I’ll say it again! Haha!

👉🏼 Provide amazing quality service for the people who ALREADY pay you, and they will do your advertising for you! Simple.

1000 likes does not mean 1000 paying customers. If your likers and followers are not converting to paying customers then they are not your target audience.

For example if I get 100 likes from other dog walkers around the country, it’s nice of them to show support but they are never going to be paying customers.

Are you over thinking? I see a lot of people asking about blogs but then saying they’re not very good at writing and don’t enjoy it.. well don’t do it then! If it’s not going to benefit your business and you don’t enjoy doing it, why stress yourself out?

Really think before you post something… is this benefiting my business, is it attracting potential customers to pay me or is it showcasing what i offer? If no then it’s probably not worth posting.

So what are some things you could be doing?

• Just for fun photo competitions, this gets local pet owners engaging with you

• Ask your current customers to write you a review

• Mingle and talk to people in local business or neighbourhood Facebook groups

• Introduce yourself, tell people about you and why you started your business, was there a story behind it?

• Remind people what services you offer

• Get to know fellow Petpreneurs in your area, where I live we recommend each other

• Overall get to know local people and get them to like and trust you

For some ideas of what you could be posting have a look at my 30 day guide.

Social Media – are you missing the point?

Adding festive charm to your Pet Business this Christmas

What can you do to add some festive charm to your Pet Business this time of year?

Change your Facebook Cover Photo to a lovely Autumnal or Christmassy, snowy photo that you’ve taken. This is one of the first things people see when they visit your page so make it stand out with those lovely Autumn colours or beautiful white frosty trees.

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If you sell physical products make sure to update your website and social media with all those puuurfect gift ideas and add any special Christmas deals. You could add a pinned post to the top of your Facebook Page letting everyone know about a fab deal you have.

Create your own Christmas gift guide for Pet Owners featuring local businesses near you and either post them on your page so they can be shared or create as a blog post like this one or send out to your email list if you have one!

Come up with some small gift ideas for your customers. You don’t need to go over the top just a card and a small gesture will be so appreciated by your furry and non-furry clients.

Hold a festive themed competition on your page such as a best Christmas jumper photo competition. People LOVE to get involved in things like this and your page will be seen by so many more people wanting to take part.

Edit your website colours or add some extra sparkle just for this time of year.

Don’t forget to upload all those cute pictures of your furry customers to your social media accounts, we all love a puppy in a Christmas jumper don’t we??

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Get your tinsel out and decorate your work place or yourself! Stick some in your hair while you’re walking your doggies, you may get talking to potential customers 😉

Overall, have fun with it and get into the Christmas spirit!

Rachel x

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Why can’t I get any customers?

Whether you’re just starting out or have been running your business for years, you may have experienced the panic of dwindling customers and asked yourself what am I doing wrong??  Truth is there MUST be a reason… Once you’ve found that reason you can take action and make the necessary changes.

Below are some of the main reasons you may be struggling to find customers.  Do any of them apply to you?

  • You are covering a very small local area

Do you need to widen the area that you cover?  You may save on petrol sticking close to home but if there aren’t enough customers within that specific area you’re losing out altogether.

  • You are not reliable

Eek! This is a tough one to admit but it’s a biggy!  We all deserve time off but are you making sure your customers have plenty of notice, don’t forget they need to find a replacement for you when you’re not available.  If they’re having to do this too often they may just find a replacement altogether.

  • You are ignoring the customers you ALREADY have

Another biggy that’s easy to overlook.  Don’t forget your current customers are the ones that are ALREADY willing to pay you!  Nurture your relationship with them and they’ll stick by you AND recommend you to others.

  • Your prices are too high or too low

What are other people charging? Go with the average or slightly higher.  People tend to think there is a reason if you’re too cheap.

  • You don’t respond to messages quickly enough

It is difficult to respond to all queries immediately but people are impatient, if you take too long to respond to a query they will probably have already gone elsewhere.

  • You don’t stand out from the crowd

There are increasing numbers of people setting up professional pet businesses, could you offer something different that others don’t?  What can you do to go above and beyond?

  • You are invisible

Take off that invisibility cloak!  Ok bit dramatic… BUT customers won’t just fall in your lap, you have to put yourself out there in front of them or they won’t see you!  Which leads me on to…

  • Your social media pages and/or website are not up to scratch

Facebook was THE biggest way I personally got customers when I first started.  I’d say 90% of my customers contacted me through my Facebook page or found me through it.  Make the most of it and make sure it’s looking good, that it’s clear, has all of your contact information on and is appealing to people who don’t know you.

  • You are not giving the best first impression

Ouch… But critical.  If someone doesn’t know you from adam, they are purely judging you on the way you respond to their initial enquiry, the vibe you give off if you meet them, and how you appear on your social media pages.  They are trusting you with their door key and their family member (their pet) so first impressions are vital.  Would you give your keys and pets to someone you weren’t 100% sure about?

  • You are not actively looking

This goes back to visibility, if you’re sitting at home waiting for customers to find you but not actively putting yourself in front of them, they won’t find you.  Are you advertising in the right places?  Where are your potential customers?

If you’d like support with your Pet Business join me over in our free Facebook Group or click here for more info>>>

Social Media Posting Guide

A 30 day social media posting guide for Pet Business Owners.

£1.00

6 Steps to finding potential customers on Instagram

If you dream of starting your own Dog Walking & Pet Sitting Business join our free Facebook Group The Petpreneur Network or click here for more info on our Courses >>>

Make the most of your bio section

Here’s your chance to give an overview of what you offer and what you’re about.  I’ve seen a lot of Instagram accounts that literally just say ‘Dog Walker’ which, ok, says what it is on the tin, but if you’re a customer looking for the perfect dog walker are you going to go for that person or are you going to lean towards the person who has made an effort to put a full description with something to catch their attention?  You can add your website link, phone number, email address and any other info you think they’d need to contact you easily.

Post regularly but don’t stress about it

Social media experts say you should post 1-4 times a day to grow your following.  EEK!  That’s a lot!  I personally don’t think I can cope with 4 posts every single day but I aim for at least 1 a day.  I think if you are forcing yourself to post 3-4 times EVERY day you’ll end up putting out stuff just for the sake of it which is boring and repetitive.  Just don’t leave it weeks without posting anything as potential customers may assume you are no longer in business or not working.

Look for your ideal customers

Something I did when I started my Instagram account was to search for my potential customers by looking for hashtags that they might use.  So for example there’s a country park in my area called Ferry Meadows that is hugely popular with dog owners so I searched #ferrymeadows and looked through the people who had used that hashtag.  If there was a photo of them with their dog I would ‘like’ the picture or comment on it.  I know it sounds a bit stalker-ish but honestly this got me my very FIRST customer, who is still a customer!  Now don’t put anything too spammy, be genuine, comment something like ‘aww cute dog’ rather than ‘hi need a dog walker?!’

You’re simply drawing attention to yourself rather than trying to ‘sell’ yourself to them.

Use your hashtags

Think of relevant hashtags you could use that your potential customer might search for, including the area you cover. E.g. #londondogwalker #dogwalkersinlondon #petshoplondon

You can use up to 30 so make the most of them!

Insta Stories

Everyone loves watching short video clips, so Insta stories are amazing!  Post videos throughout your day and show everyone how much fun your furry customers are having.  You can be really creative with these, there’s loads of options now to make your stories interesting, fun and stand out.  Show YOU, your personality, so potential customers know who they are looking at.  They are more likely to contact someone who they feel a connection with or that they can SEE.  Don’t be another faceless Instagram account.

Don’t be boring

Overall don’t post just for the sake of it, be funny, interesting, informative and creative with your photos!  This is your chance to attract potential customers and show them why they should use your services or buy your products!

If you dream of starting your own Dog Walking & Pet Sitting Business join our free Facebook Group The Petpreneur Network or click here for more info >>>

Social Media Posting Guide

A 30 day social media posting guide for Pet Business Owners.

£1.00

Social Media – are you missing the point?

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Are you missing the point of social media?

I don’t know about you but so many times I’ve posted some complete random crap on my business pages just for the sake of something to post, just because I thought oh no I haven’t posted anything today!!

Sometimes I have honestly felt so stressed trying to think of a photo or something I could post just so that I could relax in the knowledge that I’d posted SOMETHING!

I was listening way too much to the social media ‘experts’ saying you have to post 6 times a day to grow your following, get likes etc etc but I will take my hat off to anyone who can post that much every day on their Facebook, Instagram and Twitter without going mad!!

For certain businesses or people wanting to grow their brand  on a huge scale I get why you would need to post a lot of content about your life and random stuff but for local Pet Businesses is it really necessary?

But then I read this fact that’s made me rethink everything….

The whole purpose in having Social Media (for your business) such as Facebook Pages and Instagram Accounts is to attract and drive traffic and paying customers to purchase your products or services.

It’s that simple.

It’s not about getting the most likes or gaining 100 new followers a day.  You can post a photo of a tree and get 100 likes but if those people aren’t going to be future customers or if people who like trees aren’t your ideal clients what’s the point??

So why stress about posting any old photo if then it has nothing to do with my business and therefore not attracting my ideal customers!?

I once had a hugely famous NFL player accidentally tag my business (Tom Brady!) he has millions of followers and so many people said to me oh my gosh you must have so many extra customers now!!!  Well no not really!  I’m a local UK dog walker so American NFL fans aren’t really my target audience haha! I did gain some likes and it was pretty cool but still my point is if it doesn’t attract your target audience and your ideal customers it makes no difference to your business!

So the point I’m trying to make is don’t stress if you miss a day, only post meaningful posts that have a purpose to them, post things that will attract your target audience and future PAYING customers, and don’t waste time posting things for the sake of posting 🙂

If you are interested in creating a Dog Walking & Pet Sitting Business come and join me over in my FREE Facebook Group for support, advice and inspiration! Or check out my online course! Find out more….

Social Media Posting Guide

A 30 day social media posting guide for Pet Business Owners.

£1.00